You know you should be posting on Instagram - but between clients, orders, and life, it’s hard to even know where to start. And when you do? It feels like shouting into the void. You’re not crazy. You just need the right game plan for Posts, Reels, and Stories. Let’s get you there.

Highlights: Your 24/7 Booking & Sales Assistant

Think of Instagram Highlights as your salon’s front window. Lit up 24/7, showing off your best work, answering questions, and even nudging followers toward your Luxa affiliate code without feeling pushy. Unlike Stories that disappear, Highlights stick around, working for you while you’re busy with clients.

Done right, they become a permanent portfolio, booking assistant, and sales rep rolled into one.

Essential Highlight Categories

Instead of a dozen separate Highlights, group related ones together so your profile feels tight and curated:

Services + Portfolio

Combine your menu with a visual gallery of your work. Short clips of each service in action, plus polished after shots, help clients book faster. Keep covers consistent.

💡 Affiliate tip: 

Mention Luxa products you used in a set and note your code in the caption or video overlay.

Before & After + Client Reviews

Transformations prove your skill; reviews prove your trustworthiness. Keep angles consistent for before/after, and mix in screenshots or short testimonial clips.

💡 Affiliate tip:

When a review raves about a look created with Luxa, add a “Shop this look - code in Highlights” note.

Promos + Products + Affiliate Codes

All your current offers, seasonal sales, and favorite retail items live here. This is also where you keep all affiliate codes in one place so they’re easy to find.

💡 Affiliate tip:

Swatch new Luxa colors, then point viewers to your code in the same Highlight.

Tutorials + FAQs

Quick nail care tips, prep steps, and aftercare routines help clients get better results (and book again). Pair with answers to common booking or policy questions.
💡 Affiliate tip:

Use Luxa tools in your demos and mention your code naturally.

Behind the Scenes + Client Love

Show your workspace, restocks, or tagged posts from happy clients. These moments create community and keep your feed human.

Post Strategy: Your Permanent Gallery Wall

Posts are the first thing people scroll before they decide to book or buy. Keep them polished, intentional, and mixed between service-focused and affiliate-friendly content:

• Carousel transformations (before → process → after)
  
  

• Collection swatches (all shades from a Luxa drop)
  
  

• Client spotlights with mini testimonials
  
  

• Product flat lays with a quick “why I love it” caption
  
  

💡 Affiliate tie-in: 

End with a soft prompt like, “Want this shade? Code in bio Highlights.”

Reel Strategy: Your Fast Track to Reach

Reels can reach way beyond your current followers when you mix trending formats with niche expertise:

• ASMR application shots (gel gliding, brushes tapping)
  
  

• Quick tips (“How I prevent lifting” in 15 sec)
  
  

• Unboxings of new Luxa products like it’s a mini event
  
  

• Trending audio + swatches for a double algorithm boost
  
  

💡 Affiliate tie-in:

Tag @luxapolish and add your code in text overlay so it’s visible even on mute.

3 Story Tricks That Keep Viewers Hooked

1. Show up daily - even if it’s just a quick desk shot or “color of the day.”
   
   

2. Use interactive stickers - polls, sliders, and quizzes turn passive watchers into engaged followers.
   
   

3. Mix polished with raw - a perfect manicure shot followed by a silly BTS moment builds trust.
   
   

💡 Affiliate tip:

Slip affiliate mentions into Stories as part of your day. “Unboxing new colors for a client later - shop them with my code, link in Highlights.”

Keeping Highlights & Content Fresh Without Burning Out

• Batch content once a week, then drip it out.
  
  

• Repurpose: Turn a Reel into a Story, or a Story into a Highlight.
  
  

• Rotate seasonal offers and product features so nothing looks outdated.
  
  

💡 Affiliate tip:

Update your Affiliate Highlight monthly so people know your codes are current.

Turning Instagram Into Affiliate Income

Every Highlight, Post, Reel, and Story is a subtle step toward affiliate sales. The key is making your code feel like an insider perk, not a pitch.

Show a Luxa gel in action, then mention your code in passing. Share your favorite brush mid-tutorial, then pop the code in text overlay. Treat it like part of your client care, “Here’s how you can get the same tools I trust.”

Over time, your audience starts expecting you to have the hook-up… and that’s when affiliate sales start stacking.

Your Next Post Could Change Everything

Maybe you’ve been overthinking it, wondering if you’ll look silly on Reels, or if anyone even cares about another nail transformation. That little voice telling you to “wait until it’s perfect” is lying to you.

You’ve got the skills. You’ve got the eye. You’ve got the Luxa magic in your hands. All you’re missing is pressing “share.”

Because here’s the truth, someone is out there right now, scrolling, looking for exactly what you do. And the only way they’ll find you is if you show up.

So go on. Post that set. Save that Story to a Highlight. Drop that code like you mean it. Then watch what happens when your talent finally gets the spotlight it deserves.