A LuxaPolish launch isn’t just another product drop - it’s an event. The colors, the hype, the buzz from other techs… launches create a wave of excitement that’s bigger than any one post.

And if you’re an affiliate? That wave is your best friend.

Launch periods come with built-in momentum. People are already curious, already watching, already ready to buy. The difference between “just posting” and having a real strategy is the difference between a few clicks and a commission streak that lasts all month.

And here’s something worth remembering: you don’t need to shout to be heard. What you need is timing, consistency, and the confidence to show up before, during, and after a launch. Think of it as setting the stage, owning the spotlight, and then keeping the encore rolling.

Step 1: Warm Up & Tease Ahead of Launch

The worst mistake you can make? Waiting until launch day to post. By then, your audience has already seen ten other “new Luxa shades are here!” posts and you are old news.

Instead, treat launch prep like teasing a big night out. You don’t just show up dressed to the nines - you drop hints, spark curiosity, and let the anticipation build until people need to know what’s next.

Start 10–14 days before a new Luxa product or collection drops:

• Sneak peeks: Blurred bottles, texture shots, or a shadowy lineup of shades. Add a caption like, “Something big is coming…”
  
  

• Behind-the-scenes: Share a quick peek without giving it all away. Open your new collection (without showing all of the colors), prepping swatch sticks, or reorganizing your shelf to make space for the new arrivals. It hints at what’s coming while keeping the mystery alive.
  
  

• Engagement posts: Use polls or “this or that” questions to prime conversations. Example: “Glitter or nude? Which team are you on?”
  
  

As launch day gets closer (around 4 to 7 days before the launch), turn up the anticipation:

• Ingredient or feature spotlights: Talk about the formula, finish, or texture without giving away the full reveal.
  
  

• Routine content: Sneak the product into a GRWM or client service video without mentioning the product’s name. Let curiosity do the heavy lifting.
  
  

• Countdown graphics: Add Stories with “3 days to go!” stickers to create urgency.
  
  

Counterintuitive truth: You don’t have to show the product to sell it. Teasing works because people love filling in the blanks.

Step 2: Launch Day Like a Pro

This is the main event. The curtain’s up, the spotlight’s on, and your audience is watching. How you show up today sets the tone for the whole run.

Launch-day content ideas:

• Unboxings: Full reveals of packaging, colors, textures, and your genuine opinion.
  
  

• Tutorials & demos: Swatch reels, application clips, or even quick “first impressions from clients.”
  
  

• Before & Afters: Nothing hits harder than a comparison. Show the “before” set, then drop the transformation with the new product. Side-by-side, it’s instant proof your skills (and the product) deliver next-level results.
  
  

Don’t just post once and log off. Use multiple formats - Reels, Stories, static posts. Launch day is not the time to go quiet.

Step 3: Keep Momentum Alive

After launch day, it’s tempting to move on. But the real conversions? They often happen in the days and weeks that follow, once the initial rush cools and people are deciding what to actually buy.

Here’s how to keep the buzz going:

• Client sets: Share how new shades look in real appointments. Add feedback: “She picked 'Hypnotic' and said it’s her new obsession.”
  
  

• UGC: Repost other techs’ or clients’ photos with your commentary (with their permission of course).  It builds community while pointing back to the launch.
  
  

• Education content: Quick tutorials like “How to pair this shimmer with a neutral base” or “Why this formula levels differently.”
  
  

Important Tip: People need to see a product multiple times before they buy. Just because you’ve posted twice doesn’t mean they’ve seen it - or felt ready to shop. Keep showing up.

Step 4: Optimize Links, CTAs, Captions & Hashtags

You can have the best content in the world, but if your link is buried, or they don’t see your code, you’re leaving money on the table. Placement matters. Wording matters. Just as much as visuals.

Link placement best practices:

• Keep your affiliate link in your bio or Linktree at all times. Mention, “Code’s always in my Highlights.”
  
  

• Use Stories with link stickers for every launch-related post. Viewers are already in scroll mode - don’t make them hunt.
  
  

• Repeat without sounding repetitive. Swap up the phrasing: “Shop this shade with my code” one day, “Want early access? My code’s in bio” the next.
  
  

High-converting CTA examples:

• “Shop the new drop - limited stock!”
  
  

• “My followers get early access - tap here.”
  
  

• “This is the tool you’ve been waiting for.”
  
  

Strong captions & hashtag examples:

• Hook + product benefit + CTA: “Your mani just got an upgrade. Meet the new Luxa collection - jaw-dropping shades that last. Tap my link in Highlights to shop.”
  
  

• Question format: “Which new shade is calling your name first?”
  
  

• FOMO-driven: “They won’t last long - shop the launch before your fave sells out.”
  
  

Pair captions with a mix of trending and niche hashtags:

• Trending: #BeautyRevolution, #NewRelease, #GlowGuaranteed
  
  

• Nail-specific: #NailTech, #GelNails, #NailInspo, #NailGoals
  
  

• Branded: #LuxaPolish, #LuxaLaunch
  
  

💡 Affiliate tip: Track what’s working. Which captions got the most comments? Which Stories drove clicks? Sometimes the simplest post (“This is the base I used - code in Highlights”) outperforms a Reel you spent hours on. Document, repeat, refine.

Your Launch Moment Is Waiting

Maybe you’ve been telling yourself, “I don’t know if I’m ready for all this… what if my posts flop?” Totally normal. Hitting “post” during a launch can feel like standing under a spotlight with no script.

But here’s the truth - you’ve already got what you need. The products, the voice, the audience. And now? You’ve got the strategy. You know how to warm up the crowd, tease just enough to spark curiosity, show up big on launch day, and sprinkle your affiliate code like it belongs there - because it does.

Imagine someone scrolling past your post and thinking, “That’s the set I want - where do I get it?” That’s not just a like. That’s a booking. A sale. A commission. Proof that your voice matters.

So go for it. Post the teaser. Save that Story to a Highlight. Add your code to the caption. You’re not just promoting LuxaPolish - you’re leading a launch.

This is your moment, and it’s bigger than you think. Step into it. Light it up. And let’s show the world what you can do.