Ever post and immediately wonder, "Did that sound like a sales pitch?"

You're obsessed with Luxa (me too), but turning that love into content that feels natural - not pushy - isn't always easy.

You want to be helpful, not hype-y. Real, not rehearsed.

Good news? You don't have to sell like a pro to earn like one.

This guide breaks it all down, so you can stay authentic and get that commission.

Let's keep it fun, honest, and high-converting.

Let's go. 🖤

 

Best Performing Content Formats by Platform

Instagram: Visual Variety + Trust-Building

Instagram's like your digital nail studio... your visual vibe speaks before you do.

Reels are your power move. Think: a 15-second swipe of a dreamy ombré set, a time-lapse of a cleanup-to-topcoat, or a subtle sound-trend twist that ends on a perfect shimmer shot.

They move fast, and that's what makes them magic. Use trending audio. Keep it tight. Let the visuals do the work.

Stories are where trust lives. Use polls ("What's your favorite summer shade?"), countdowns for sales, or behind-the-scenes clips.

Show your workspace, your real client moments, your top drawer. Stories vanish in 24 hours, but the connection they build? Long-lasting.

Carousels slow the scroll. Step-by-step tutorials, swatch comparisons, or before-and-afters that show real results, this format invites interaction. Every swipe is a signal: "I'm interested."

Shoppable Posts give instant gratification. Tag products, keep captions short, and let the "tap to shop" flow naturally.

And don't sleep on Live sessions. Host a demo. Answer questions. Show how a flaky mess becomes a glassy dream. Lives bring energy. They feel unscripted - and that's the point.

TikTok: Relatable, Fast-Paced, and Real

 

TikTok is the dinner party where everyone's vibing, but you better speak up fast.

GRWMs, quick tutorials, before-and-afters. They work because they're raw, unfiltered, and real. Your lighting doesn't have to be perfect. Your nails don't have to be flawless. What matters is that it feels like you.

POV content adds flavor. Try "a day in the life of a busy nail tech" or "what your nail color says about you." It's playful. It's personal. It's sticky.

Unboxings and product reveals build anticipation. If you've ever felt excited opening that new jet black box of Luxa favorites - you get it. So does your audience.

UGC and hashtag challenges? Gold. Start one. Join one. Share your client's reactions. Ask for their looks. UGC isn't just proof, it's power.

And no matter what? Keep it quick, casual, and scroll-stopping. TikTok rewards authenticity, not perfection.

Facebook: Community + Conversation

 

Think of Facebook as your neighborhood nail lounge. It's less about viral reach and more about relationship reach.

Groups are gold. Join popular nail tech groups, use them to share tips, new sets, or offer help to other members. Post a "look of the week," start a poll ("Glossy or matte?").

Or drop a behind-the-scenes clip with a soft CTA. In groups, connection comes first. Sales follow.

Live Streams work beautifully here, especially for showing application techniques, product reveals, or answering real-time questions.

They don't have to be fancy. A clean desk, good lighting, and you doing your thing is more than enough.

Photo Albums let you organize swatches, seasonal color combos, or client inspo by theme. Make it a vibe. People love a visual library they can revisit.

Story-style Posts with text overlays - short, punchy blurbs paired with a scroll-stopping image. That combo keeps engagement high without asking for much.

Your tone on Facebook? Friendly. Helpful. You're not trying to sell to strangers, you're showing up for your crew.

Pinterest: Searchable Aesthetic + Long-Term Payoff

 

Pinterest is your digital mood board - and the best part? Your content lives way longer.

Vertical Pins with clean, well-lit nail shots do best. Think: seasonal trends, step-by-step tutorials, and collection-themed inspiration (e.g., "Fall Neutrals," "Tomato Girl Summer," "Chrome Sets That Pop"). Every pin is a visual hook.

Text overlays on images boost clicks. Use clear titles like "How to Stop Gel Lifting" or "Top 5 Builder Gels Ranked." Simple. Searchable. Scroll-worthy.

Link all pins directly to your affiliate product page or blog post. Treat Pinterest like Google for nail lovers - it's where people search to shop or save for later.

Create boards by theme: Nail Shapes, Client Inspo, Bridal Sets, French Redo, Summer 2025 Colors. Organizing your content this way makes it easier for people to follow, pin, and trust you.

The magic of Pinterest? It's the long game. Your post today might convert next week, next month, or even next year. So post consistently, pin with purpose, and let the platform do its slow-burn magic.

What Makes Nail Tech Content Convert on Social Media

 

Here's what gets people to stop scrolling and start clicking.

Killer Visuals
We're in the beauty game. Your content's gotta look good. Clean close-ups, crisp lighting, colors that pop. Even better? A swipe from busted to bombshell. Before-and-after shots tell the whole story without saying a word.

Relatable Moments
You've had a no-show. Your client bumps a nail on the way into the lamp. You've had clients gasping over the final top coat. Share those. You're not just a tech, you're a person. And people connect with people.

Helpful, Educational Value
Think: "Why your builder gel's lifting" or "Top 3 colors for brides this season." These teach without preaching and build trust fast. You're not pushing. You're solving. That changes everything.

Strategic Use of Platform Tools
Use that link sticker in Stories. Add a CTA in every caption. Not "Buy now!!" but "Tap here to check it out." Gentle nudge. Clear path. No confusion.

Build Community
Ask questions. Answer DMs. Repost client pics. Turn your audience into your inner circle. And when they feel like part of your world? They'll click that link because they want to support you.

How to Use Affiliate Links (Without Losing Trust)

 

Let's get real. Your audience knows when you're promoting. 

What do they care about? Why you're recommending it. That's where trust begins.

Be Transparent
Start with the truth: "This post includes affiliate links." Say it like you'd say, "Just FYI, I get a little commission." It's honest, not awkward.

Only Promote What You Use
If it's sitting untouched on a shelf, don't post it. When you genuinely love a product, your content shows it, without trying.

Be Balanced
Did it chip on day 7, but held up strong through hair-washing and your day-to-day? Say that. Real talk always outperforms the perfect pitch. Your followers will respect your honesty.

Tell Stories
Instead of saying, "This color's great," say, "My client wore this for her beach wedding and messaged me two weeks later saying it still looked perfect." Stories make it stick. Numbers don't.

Stay Consistent
Promote what fits your vibe. If you're a neutral queen, don't suddenly hype a neon you'd never wear. Your audience's loyalty isn't built on surprise, it's built on staying true.

Tips for Posting Nail Content

 

• Lead with value. Let your content shine on its own. The product is the bonus, not the point.
  
  

• Gently use your link. Drop it where it makes sense. No pressure, just presence.
  
  

• Speak like a human. Not a commercial. "You'll love this shade" hits differently than "BUY NOW."
  
  

• Be consistent. Not just with posting, but with who you are. Your audience sticks around for you, not just your sets.
  
  

• Track what works. Pay attention. Which post got the most clicks? Most replies? Do more of that.

Final Thoughts

 

You don't need to shout to be heard. 

Just show up, keep it real, and let your love for the product speak. That's better than any sales pitch.

Trust builds clicks. Storytelling builds connection. And your content? It already has the power to convert - without ever feeling pushy.

Stay consistent. Stay you.

Now go swipe on your fave shade and light it up.

We're cheering for you, always. 🖤